Strategizing, road mapping and executing the product line

Numerous advancements in innovation management and new product development have been made over the last few decades. Sometimes, though, the mingling of these approaches has proven to be problematic. This is particularly true when tackling the topic of product line strategy.

A common mistake some managers make is substituting operational excellence for product line strategy. This mistake presents an important topic because it goes to the very essence of wellbeing of a business. Plus, exploring the differences and relationships between these two topics provides a good starting point to bring greater clarity to the lessor understood topic of product line strategy.

In this whitepaper, Paul O’Connor explores and shares his understanding of product line strategy. This includes a battle-tested approach toward thinking through strategies, and fully recognizing the differences among product line strategies, business strategies and corporate strategies.

Author

Paul O’Connor

Paul O’Connor founder and managing director of The Adept Group, has been a major force and a creative voice in the field of new product development (NPD) for 25+ years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD, and is a leading expert on product line roadmapping. He currently teaches a wide range of master courses and workshops, and consults for a variety of clients across the globe.