Strategizing, road mapping and executing the product line

Numerous advancements in innovation management and new product development have been made over the last few decades. Sometimes, though, the mingling of these approaches has proven to be problematic. This is particularly true when tackling the topic of product line strategy. A common mistake some managers make is substituting operational excellence for product line strategy. This mistake presents an important topic because it goes to the very essence of wellbeing of a business. Plus, exploring the differences and relationships between these two topics provides a good starting point to bring greater clarity to the lessor understood topic of product line strategy. In this whitepaper, Paul O’Connor explores and shares his understanding of product line strategy. This includes a battle-tested approach toward thinking through strategies, and fully recognizing the differences among product line strategies, business strategies and corporate strategies.