Project Marketing is a planned series of tasks with the goal of promoting your project to a wide audience. It goes beyond project communication because it is not just about sharing the status of your projects, updates or other types of communications.
This type of marketing is more about the promotion activities that you do to get people to believe in your project and want to be involved in it. It is making sure your communication plans goes far beyond just the pages it was written on.
In this webinar, Gus Oliveira does an in-depth analysis of Project Marketing, as well as tools, best practices and tips to use in order to implement the concept and make it work.