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Change management demystified (Behavioral)
Read this article and better understand change management and the role of the brain and behavior in this process.
About the content
Change comes in many ways and under different circumstances. It moves silently or catches you off guard. The drivers of change are the social, political and technological factors that force you to adapt or become obsolete. Therefore, managing change is critical.
Change management is a complex issue that needs to be well understood and managed. Understanding how to manage organizational change is an essential skill for any leader.
In this article, Beirem Ben Barrah helps you better understand change management in your organization and the role of the brain and behavior.
About the author
Beirem Ben Barrah
Beirem Ben Barrah is Founder & CEO of Neurofied, a management consulting and training company specialized in applying brain and behavior in areas like management, HR, innovation, and Growth. They work on projects varying from change management and customer journeys to behavioral research and implementing Growth Mindset within organizations like Tesla, Adidas, Calvin Klein, and ABN AMRO. Beirem tends to work on the intersection of entrepreneurship, psychology, and technology.
