Taking another decisive step in its trajectory of global leadership, SoftExpert is present at Hannover Messe 2026, the world's largest industrial technology event. With its second consecutive participation in the event, held in Germany, the technology scale-up consolidates its position as one of the leading global players in solutions for integrated management, compliance, and digital transformation, while reaffirming its strategic focus on brand consolidation in the European market.
In the 2026 edition, SoftExpert innovated by debuting its own booth and expanding its on-site team, bringing representatives from the Nordic countries and the United Kingdom, in addition to highlighting new investments directed specifically toward Germany.
A track record of borderless expansion
SoftExpert's presence at an event the size of Hannover Messe is no coincidence. Today, the company boasts impressive numbers: over 3,000 customers and 3 million users spread across more than 50 countries, serving giants in the manufacturing, healthcare, finance, technology, energy, and retail sectors. Furthermore, driven by strong expansion in the European Union, the United States, and Latin America, the increase in its revenue projection has already surpassed the 25% mark compared to last year.
For Tobias Schroeder, SoftExpert's Country Manager, globalization is in the company's DNA. "Since our founding 30 years ago, we have sought to expand our operations. We intensified this movement by opening overseas units in locations such as Mexico, Spain, the United States, and other parts of Europe. A local presence is fundamental to strengthening credibility and relationships with clients and partners, especially in Germany." the executive states.
Technological Innovation and the EU-Mercosur Agreement
During the days of the event, the SoftExpert booth was the stage for demonstrations of essential solutions for Industry 4.0. The major highlights were the risk management, quality, and corporate compliance solutions—critical areas for industries seeking operational security and alignment with international standards. In addition, the company showcased its Product Lifecycle Management (PLM) and Supplier Relationship Management (SRM) platforms, attracting leaders from various industrial segments due to their high adaptability.
The macroeconomic scenario also favors the company's plans. The advancement of the trade agreement between the European Union and Mercosur is seen by SoftExpert as a strong catalyst, capable of multiplying the potential for business, partnerships, and technological integration between the two blocs.
