Innovation Management - How to Ensure Competitiveness and Sustainability In Your Business

What exactly is innovation? This is a question that seems to have no clear answer. All you need to do is ask half a dozen people to understand that it's not such a banal concept. You will get answers suggesting that innovation is something totally revolutionary and unique. Others will reply that innovation inevitably involves incredibly bright minds and unlimited resources.

The reality is that many companies don't pay enough attention to how new ideas are handled. Innovation management is often overlooked, resulting in the loss of potentially brilliant ideas or investments in projects that don't generate value.

In this eBook, we clarify questions about innovation, show you how to assess your organization's level of maturity with respect to innovation, and present innovation management models developed by renowned market experts.