The Art of Selling Safety

To be an effective safety professional, you often need to influence without authority. This means you need to strengthen your ability to sell security. The term “selling” often has a negative connotation, but at its core, selling is about influencing behavior.

When we connect safety that way, we can change attitudes, processes, and decisions at all levels of the organization. Have you ever thought about safety like that?

In this article, Patrick Karol explains the perspective of “selling” safety through three essential components: Vision, Knowledge, and Heart and exemplifies three strategies that have worked during his years of experience.