Innovation Management: How to Choose and Implement the Best Ideas

Innovation is essential to the success and sustainable growth of any organization. Innovation management is a process aimed at creating, selecting, and implementing the best ideas to generate value for the company and society. Nevertheless, not all innovative ideas are equally valuable or viable for implementation.

With infinite ideas emerging every day, how can the best be chosen and implemented? What are the criteria, the tools, and the steps for carrying out this process? Faced with this vast range of alternatives, it is crucial that companies develop effective strategies to select and implement the best ideas.

In this article, Daiane Figueiredo Loeffler discusses a guide to innovation management, specifically focused on choosing and implementing the best ideas. We discuss the main steps in the process and provide practical advice on how to identify, select, prioritize, and implement the most promising ideas.