What is a Competitive Advantage? And Who Needs One?

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The force that drives strategy appears at the intersection of a strategy's distinction, passion, and profitability—that sweet spot where you show you’re different, love doing what you do, and make money doing it.

Identifying these forces and leveraging them to their fullest allows companies to do something their rivals can’t.

In this article, Linda Henman presents a framework to help in understanding the nature of competitive advantage at a business. She also provides advice on how you can apply it to define strategy and develop supporting tactics to beat the competition.