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Overcoming portfolio inertia and portfolio entropy

How this approach is both practical and robust, helping managers tackle the large value proposition.

Über den Inhalt

The forces of portfolio inertia and portfolio entropy have obvious and significant influence misdirecting new product development efforts. By recognizing these forces, managers gain understanding of cause and effect of circumstances, and more importantly, gain clarity to recourse and actions. In this article, the author will discuss how this approach is both practical and robust, helping managers tackle the enormously large value proposition of new product development portfolio management.
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Über den Autor

Paul O'Connor
Paul O'Connor founder and managing director of The Adept Group, has been a major force and a creative voice in the field of new product development (NPD) for 25+ years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD, and is a leading expert on product line roadmapping. He currently teaches a wide range of master courses and workshops, and consults for a variety of clients across the globe.

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