Project Communication Plan: Its Importance and Why Project Managers Need to Prioritize it

Effective communication is at the core of every company, regardless of area. It is crucial to motivate teams, persuade leaders to increase funding, influence public opinion and drastically increase the success rates in projects, among other things. Even so, effective and efficient internal and external enterprise communication is an unusual practice at many companies. Problems range from lack of clarity, content and communication method to insufficient structure and interpersonal skills. Some of these problems happen due to a project manager’s insistence on detailing every specific technical step to project sponsors or the inability of leaders turning the planned strategy into a project scope and objectives. In this white paper, Gustavo Oliveira discusses the importance of a project communication plan, its impacts, benefits and why managers need to prioritize it to achieve success in their projects.