"For Catarinense Pharma, the potential of technology to transform processes and achieve operational excellence became apparent. SoftExpert proved to be a pivotal partner, offering an innovative solution that was instrumental in transforming our SSC. This solution optimised processes, enhanced the customer experience and increased productivity."

Leonardo Bitsch, Director of Shared Services Center at Catarinense Pharma

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Centralisation of services in the SoftExpert Suite

+6,000 requests answered in 8 months

From service requests to report generation

Automation of more than 30 processes

Transparency and efficiency

Improved communication between employees and customers OTC

Catarinense Pharma

Catarinense Pharma has been a leading name in the pharmaceutical sector for 79 years. The company has built a strong reputation in Brazil for excellence in research, development, production and commercialisation of products across three business units: The company's product range includes over-the-counter (OTC) medicines, nutritional products and exclusive brands. Its product range includes over 500 items, comprising herbal medicines and food supplements. The 10,000 m² manufacturing facility is fully compliant with the highest standards of Good Manufacturing Practices. Among the company's most successful products is Melagrião, the best-selling herbal syrup in Brazil. Catarinense Pharma is present in over 90,000 pharmacies nationwide, reflecting its strong market position and reputation for reliability.

Catarinense Pharma has enhanced its operational efficiency by implementing SoftExpert's Shared Services Centre (SSC) solution

Catarinense Pharma, a leading pharmaceutical company, has optimised its operations and structured its SSC with SoftExpert's innovative solutions. The company's investment in technology has enabled it to increase efficiency, optimise the use of resources and improve agility. This has allowed it to respond quickly to market changes and demands. This transformation has resulted in more effective management, allowing Catarinense Pharma to gain a further competitive advantage in the market.

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In 2021, the company began a process of modernising its operations with the creation of the Shared Services Centre (SSC), with the aim of transforming the management of strategic areas such as Human Resources, IT, Controlling, Finance and FP&A. The objective was clear: to implement intelligent, data-based processes to optimise efficiency, improve the customer experience and raise the quality of the services provided.

The choice of SoftExpert as a technology partner was decisive in making this transformation possible. The SoftExpert Suite platform played a central role in the creation of the ‘Conecta’ portal, which centralises services and offers easy and intuitive access to information on deadlines, costs and workflows.

This move made it possible to automate more than 30 processes, from requesting services to generating reports. In just eight months, between January and August 2024, the ‘Conecta’ portal had already handled more than 6,000 requests, freeing up teams to focus on more strategic activities and increasing the efficiency and productivity of operations.