SoftExpert presents internationalization case at the SelectUSA Conference

Event organized by the American consulate marked the beginning of celebrations for the bicentenary of Brazil-USA relations SoftExpert, a global provider of solutions for the integrated management of compliance, innovation and digital transformation, was present at the SelectUSA 2024 Conference, an event organized by the American consulate focused on the internationalization of Brazilian companies to trade with the United States, which took place at the FIESC headquarters in Florianópolis (Brazil). The United States government projects investments of USD 5 trillion to boost the country's economy by 2030. On this path, Santa Catarina continues to gain importance on the international scene due to exports and the internationalization of companies. The Brazilian state that has had the greatest growth in investments in United States in the last decade, going from 2% to 10%, according to FIESC data. And to help Santa Catarina's business community understand the process, experience and benefits of internationalizing and bringing their business to North American soil, the event brought together executives from companies who are references in their segments, such as WEG, Tupy, Whirlpool and Schaefer Yachts. They spoke about their experiences and showed some of the paths for companies just starting on this journey.

The founder and president of SoftExpert, Ricardo Lepper, was one of the panelists at the encounter and spoke about the importance of providing solutions that add value for customers. “You need to plan, have a truly innovative product and competitive prices. Americans look for a lot of references, they want to know who your other customers are and they always look for the best. When developing your product, take their needs into account and innovate,” he recommended.

Operating in the international market for over 25 years, SoftExpert Software has been established in the US market since 2016. SoftExpert's presence at the SelectUSA 2024 Conference not only reinforces one of its main missions, which is globalization, but highlights its commitment as an organization, supporting companies looking to internationalize and solidifying its role as a strategic partner in the digital transformation journey.