The Future of Privacy with ISO/IEC 27701

Any company that plans to survive in its market or even expand its operations will increasingly depend on digital transformation. Increased connectivity, cheaper IoT devices and low storage costs are making this transformation happen in stride.

Having access to information allows organizations to produce more and more personalized advertisements, products and services, while more precisely meeting the interests and needs of their customers. Nevertheless, some concerns also come along with the use of personal data, such as the possibility of leaking individualized information and the consequent risks of cybercrime.

In this article, Eric Lachapelle points out that companies need to be aware of how they are treating the information of the people with whom they interact. He shows that following or even being certified in the new ISO/IEC 27701 standard helps in complying with laws such as the GDPR and also provides a competitive advantage insofar as it can improve customer satisfaction and trust.