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Big Data: the mega-trend that will impact all our lives
What is behind this mega buzzword and outlines why it will impact everyone.
Informazioni sul contenuto
There are some things big enough to cause implications for everyone's life, whether we want it or not. And Big Data is one of those mega trends that will impact everyone in one way or another.
Basically, Big Data refers to our ability to collect and analyze the vast amounts of data we are generating in the world. So what is new? Haven’t companies and organizations captured and analyzed data for a long time? The answer is yes, but there are two factors that are changing at the moment and are making the phenomenon of ‘Big Data’ real: the rate at which we are generating new data is frightening; and our ability to analyze large and complex forms of data has been transformed in recent years.
With this article, “The Big Data Guru” Bernard Marr wants to explain what is behind this mega buzzword and outlines why it will impact everyone.
Informazioni sull'autore
Bernard Marr
Bernard Marr is a best-selling business author, keynote speaker and consultant in strategy management, performance management, analytics, KPIs and big data. He helps companies to better manage, measure, report and analyze performance. His leading-edge work with major companies, organizations and governments across the globe makes him a globally acclaimed and award-winning researcher, consultant and teacher.
Bernard is acknowledged by the CEO Journal as one of today's leading business brains. He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance and analytics. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic.
His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal. Bernard Marr is a top 100 Linkedin Influencer, an avid Tweeter and the writer of the popular 'The Big Data Guru' column.
He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defense, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
Bernard Marr can be contacted via e-mail at bernard.marr@ap-institute.com or www.ap-institute.com
