“We used seven different systems to manage the process of new customers, for example, which ranges from queries to implementation and involves several areas, with several steps that were extremely manual, conducted by email, making it impossible to control, track and establish deadlines, causing losses and delays”.

Just as customer experience has become a fundamental part for the success of organizations, investing in technology is no longer a matter of choice. With an increasingly demanding and constantly evolving market, companies that understand this new reality, seeing the innovation culture as part of the business, are better prepared to generate value for customers. The road to digital transformation is a long one, it is not something that happens overnight, after all, it goes far beyond the use of new technologies and a key factor involved is the change of mindset. In its pursuit of this evolution, Atento created the Siga project and, through the SoftExpert Suite and Amazon Web Services solutions, implemented a digital management framework, placing technology at the core of the business, controlling multiple processes from end to end.