Companies that are leaders in digital transformation are also among those that perform best financially, according to McKinsey

Publié le 04/09/2024

To increase companies' competitive edge and promote business development, SoftExpert announces new gamification, AI-based trend prediction and personalization components A study by business consulting firm McKinsey that analyzed 124 Brazilian companies in different sectors revealed that the leaders in the digital transformation index are also among those with the best financial performance, growing 3 times faster than the others. To further stimulate the scenario and increase the competitive edge of companies, SoftExpert, a provider of integrated compliance, innovation and digital transformation management solutions, announces the launch of new innovative and customizable components, involving gamification, AI-based trend prediction and personalization. According to a 2024 Google Trends survey, there is a growing market demand for intelligent solutions with a high level of adaptability, capable of solving pain points in different segments quickly and precisely. To this end, SoftExpert introduces the new resources available in SoftExpert Suite 2.2.2, the integrated corporate management solution. The new components are Gamification, Data Lab and AppBuilder. Given the importance of employee engagement for the good functioning of operations, the Gamification component makes use of the playful elements of games to help immerse users when performing tasks that, in traditional management, are more laborous. The tool incorporates ranking systems, storytelling and immediate feedback to capture employee attention and assist in both processes and learning. Furthermore, the high level of personalization of the resource ensures harmonious integration at any management stage and for any need. Using AI, the new SoftExpert Data Lab component makes it possible to predict trends to facilitate the creation of business strategies and risk management. Identifying and analyzing both market and consumer behavior patterns, the tool provides macro visibility of the future scenario to assist management in decision making. Finally, aimed at satisfying specific needs, AppBuilder allows users to create components adapted to their business needs through workflows and electronic forms. The resource offers efficient data management and agile process execution as it can be tailored for any specific need. “By integrating these tools, SoftExpert customers can create a technological ecosystem that improves operations in an innovative and efficient manner. With this, the company is making significant progress towards innovation, establishing a solid competitive advantage in the market,” says Hermínio Gonçalves, CEO of SoftExpert Brazil.

 

À PROPOS DE SOFTEXPERT

Opérant sur le marché des logiciels de gestion d'entreprise, SoftExpert a vu le jour en 1995 dans le sud du Brésil. Actuellement, la marque compte plus de 500 employés, 3 000 clients, 3 000 000 utilisateurs répartis dans 50 pays, 300 partenaires dans le monde, notamment des alliances stratégiques avec des sociétés telles qu'AWS, Bakertilly, Deloitte, Kodak Alaris et DocuSign, en plus d'unités commerciales dans 9 pays. . En effet, SoftExpert propose des solutions aux entreprises allant de la gestion commerciale et de la qualité d'entreprise à la gestion environnementale, de projet et gouvernementale dans un seul contrat pour ses clients, leur offrant ainsi une plus grande efficacité, agilité et rentabilité. Sa présence mondiale montre que SoftExpert adapte sa gamme de services en fonction des besoins des entreprises, ainsi que de leurs localisations. La plateforme propose un ensemble de modules multilingues intégrés pour automatiser les processus et optimiser les différents domaines d'activité des organisations.

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