Customer Focused Process Innovation

Initiatives focused on reducing manufacturing costs, improving product quality and maximizing profits are typical in companies concerned with innovation. This means traditional process improvement, which limits innovation capabilities.

Customers are the most important asset for any organization. Yet each customer has their own individual needs and preferences, and trying to satisfy them all using the same approach is not an efficient strategy. The company simply will not be able to gain differential status in the market.

In this article, David Hamme introduces a new strategy for process innovation based on four facets: Customer Focus, Strategic Planning, Operational Improvement and Initiative Management. When used in conjunction, these practices propel innovation and will help companies stay ahead of competitors.