Brazilian company has seen organic growth in exports of around 30% per year over the last 5 years. With more than 2,000 customers in over 37 countries, in 2016 the company did international business in excess of BRL 12 million.
SoftExpert, a provider of software and services for automation and enhancement in business processes, regulatory compliance and corporate governance, is expanding its international structure. The company has already opened an office in Mexico and is opening another one in the USA.
The Mexican operation has already garnered new customers, including Cipro S.A.P.I., Avigrupo – Avicola San Andres, Givaudan de Mexico, Tecnicopy and Bestop SA. SoftExpert has brought on Roberto Carlos Ferrer, a professional with vast Tech industry experience and time at companies such as Oracle (Mexico) and Ricoh (Colombia), to run this office.
While in the United States, where SoftExpert already serves multinational customers such as Smiths Medical, Yorozu Automotive, Fitesa and Dekalb, the future unit will be run by Kelson Lunardelli, who acted as SoftExpert’s CCO for 16 years.
“Our goal in North America is to expand operations. This region holds a huge potential market and our expertise in serving North American multinational guarantees we have the know-how and the backing to grow local operations,” says Lunardelli.
The opening of these offices further progresses SoftExpert’s already successful internationalization plan. Just a few months ago – in October 2016 the company signed a partnership agreement in Colombia with Ricoh, which will become a reseller of the Brazilian company’s solutions. With this partnership alone, the goal is to surpass BRL 3 million is in business in the first year.
Shortly before that, the Santa Catarina-based company had already entered into another partnership, with Sela Digital Services of Saudi Arabia, to sell its systems in the Middle East.
Altogether, SoftExpert already has operations in over 37 countries, totaling over 300,000 users at 2,000 companies worldwide. In 2015, the company generated business of around BRL 9 million in the international market, a number which rose by around 30% in 2016, ending the year at over BRL 12 million.
Over the last 5 years, SoftExpert has achieved average annual organic export growth of around 30%. With a focus on expansion, the company is planning to grow operations in markets such as Europe, Asia and the United States, as well as in the G20 countries.
Lunardelli points out that the company’s own partnerships and operations abroad rely on the SoftExpert Excellence Suite (SE Suite), SoftExpert’s flagship product, which was completely overhauled in 2016, focusing on differentiation from global competitors and large-scale sales.
Based on this, the goal for 2017 and 2018 is to achieve customers of all sizes and in all kinds of business verticals, focusing on a plan of reaching 2020 with export revenue making up nearly 50% of all revenues.
About SE Suite:
The SoftExpert Excellence Suite (SE Suite) is an enterprise platform for automation and improved processes, regulatory compliance and excellence in management.
Through automation and integration of various management levels, the SoftExpert product allows organizations to comply with key rules, standards, laws and international regulations that affect business operations, providing enhanced compliance resources based on best practices in each specific industry. The product is currently used by customers of all sizes and in all kinds of industries, including manufacturing, government, pharmaceutical, hospitals and labs, financial services, high-tech and IT, education, energy and public utilities, logistics, retail and services.
There are 38 natively integrated models that make up SE Suite, forming the platform’s 12 main solutions: SE BPM (Business Process Management), SE CPM (Corporate Performance Management), SE EAM (Enterprise Asset Management), SE ECM (Enterprise Content Management), SE EHSM (Environment, Health and Safety Management), SE EQM (Enterprise Quality Management), SE ERM (Enterprise Risk Management), SE GRC (Governance, Risk Management and Compliance), SE HDM (Human Development Management), SE ITSM (IT Services Management), SE PLM (Product Lifecycle Management) and SE PPM (Project and Portfolio Management).
SoftExpert is a market leader in software and services for enterprise-wide business process improvement and compliance management, providing the most comprehensive application suite to empower organizations to increase business performance at all levels and to maximize industry-mandated compliance and corporate governance programs.
Founded in 1995 and currently with more than 2,000 customers and 300,000 users worldwide, SoftExpert solutions are used by leading corporations in all kinds of industries, including manufacturing, automotive, life sciences, food and beverage, mining and metals, oil and gas, high-tech and IT, energy and utilities, government and public sector, financial services, transportation and logistics, and healthcare.
SoftExpert, along with its extensive network of international partners, provides hosting, implementation, post-sales support and validation services for all solutions to ensure that customers get the maximum value from their investments.