What is a Competitive Advantage? And Who Needs One?

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The force that drives strategy appears at the intersection of a strategy’s distinction, passion, and profitability—that sweet spot where you show you’re different, love doing what you do, and make money doing it.

Identifying these forces and leveraging them to their fullest allows companies to do something their rivals can’t.

In this article, Linda Henman presents a framework to help in understanding the nature of competitive advantage at a business. She also provides advice on how you can apply it to define strategy and develop supporting tactics to beat the competition.

Language: English

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Author

Dr. Linda Henman

For more than 30 years Dr. Linda Henman has worked with Fortune 500 Companies and small businesses that want to think strategically, grow dramatically, promote intelligently, and compete successfully today and tomorrow. Linda holds a Ph.D. in organizational systems and two Master of Arts degrees in both interpersonal communication and organization development and a Bachelor of Science degree in communication. Whether coaching executives or members of the board, Linda offers clients coaching and consulting solutions that are pragmatic in their approach and sound in their foundation. She is the author of Landing in the Executive Chair: How to Excel in the Hot Seat, The Magnetic Boss: How to Become the Leader No One Wants to Leave, and contributing editor and author to Small Group Communication, among other works.

What is a Competitive Advantage? And Who Needs One?

The force that drives strategy appears at the intersection of a strategy’s distinction, passion, and profitability—that sweet spot where you show you’re different, love doing what you do, and make money doing it.

Identifying these forces and leveraging them to their fullest allows companies to do something their rivals can’t.

In this article, Linda Henman presents a framework to help in understanding the nature of competitive advantage at a business. She also provides advice on how you can apply it to define strategy and develop supporting tactics to beat the competition.

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