The forces of portfolio inertia and portfolio entropy have obvious and significant influence misdirecting new product development efforts. By recognizing these forces, managers gain understanding of cause and effect of circumstances, and more importantly, gain clarity to recourse and actions.
In this article, the author will discuss how this approach is both practical and robust, helping managers tackle the enormously large value proposition of new product development portfolio management.
Lingua: English
Autore
Paul O’Connor
