Profitability is critical to the survival of any business. This urges manufacturers to innovate and seek differentiation, through quality products, which really bring benefits to their customers.
However, the market is filled with problematic products, as a result of unsuccessful projects and launches. In addition to generating a lot of stress and weakening the relationship with customers, this usually damages the financial results of the organization and even of suppliers.
In this article, Ed Potoczak argues that there is a great opportunity for companies that want to differentiate themselves in the market. It presents three main elements that need to be considered during APQP planning. In this way, it is possible to prevent excessive costs, increase revenues and stand out, even in the midst of increasingly fierce competition.
Langage: Anglais
Auteur